Sunday, April 18, 2010

Media Meditation #7: Go the extra smile :)


My friend recently brought my attention to a short video he found on YouTube. It is the story of a man who brings smiles to everyone he meets, complimenting them all until he finds one person who he is unable to get to smile. I recommend you watch the video below; it is very inspiring and a creative masterpiece.



TRIUNE BRAIN:
Neocortex – You're left wondering what is going to happen next and thinking about how the scenario will play out.

Limbic – From the uplifting music, to the black and white video, emotions and feelings run strong in this video.

Reptilian – Not much fits into this part of the brain.

8 TRENDS
Epistemological Shift – The main character finds ways to make people smile and take their picture for his satisfaction.

Personal Shift – The short video makes you want to go out and make someone smile, plus with it being on YouTube anyone can comment on the content of the video.

Cultural Shift – By making people feel good about them means that they too will spread on good cheer and change those around them.

7 PRINCIPLES
Production Techniques – the video is in black and white which makes it seem more appealing to the eye. plus, the warm fuzzy music and how they follow the main character on his mission to make everyone me meets smile is a style of video that no one seems to do anymore.

Value Messages – I think the idea here is that making someone feel wanted and loved is something we don’t do enough in our daily lives, and after watching this video I feel compelled to make someone smile.

Individual Meaning – I think that everyone who watches this video would see the same kind of meaning from it. The short video is simple, yet complex.

Emotional Transfer – This video brings about a lot of emotions, mostly warm fuzzy ones. However, at times you feel sad for the main character when he is unable to make a women he loves smile.

Pacing – The video is paced at the same kind of speed throughout, and doesn’t spike around, which leaves you glued to it and doesn’t cause any distractions from the story.




PERSUASIVE TECHNIQUES:

Flattery – The main character flatters everyone he runs into in order to make them feel good about themselves and so they will smile.

Bandwagon – Once everyone around town hears about a parking attendant who flatters people, they all find time to hear what he has to say.

Simple Solutions – He tries to get the woman at the DMV to feel better by telling her that she should smile.

Humor – You can find some humor here and there in the film, like at the end of the film when he is astonished that she paid for parking.

Warm Fuzzies – The whole story brings on feelings of warm fuzzies throughout the film, mainly through the idea of a love interest and trying to make people smile.

Strength – The main character shows immense amounts of strength trying his best to make a woman who will not smile, smile.

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